It's probably true that the initial audience for the Musou series were more into das Hackenslashen than the, um, character-slashin', but over the years the game designers' own fannishness toward their heroes have become noticeably more prominent. As evidence I'll follow the evolution of Lu Xun, a general of the kingdom of Wu, historically married to the daughter of Sun Ce and most prominently known for his role in the capture and death of Guan Yu and his victory at the Battle of Yi Ling in 222 (see previous entry). Here he is in Shin Sangoku Musou, known as Dynasty Warriors 2 in the US (released 2000). [NB: The first Dynasty Warriors was a fighting game of the arcade face-off variety.]

And Shin Sangoku Musou 2/DW3 (note the hint of midriff) (2001):

Shin Sangoku 3/DW 4, a swing toward fuller coverage--possibly in tandem with a sweep of conservatism around the world? (2003):

Only to be countered with a decided turn for the bare-all (!) in Shin Sangoku 4/DW5 (2005 ):



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So consumers/fans are actively repatterning history to fit their tastes through popular culture, and apparently with more force than in previous decades. I'd call it Japanese popular culture, but a quick browse at your local chain bookstore or electronics joint will demonstrate that North American consumers are becoming a huge force in gobbling up fandom and fanculture. I do, however, think that the progression of Lu Xun's wardrobe reflects but one dimension of historifandom, that resonate with fangirl/腐女子 ("corrupt girl") culture, with its love of fruity men behaving suspiciously with other fruity men. A somewhat different fannishness has also prompted action on Koei's part--witness the case of Lü Bu, henchie of the warlord Dong Zhuo.
A Qing print, in which Lü looks skinny (according to some, a staple of Qing figurative style). But he's got the mandatory long pheasant feathers and the "Great Sky Slicer" halberd (方天画戟).

Shin Sangoku 2/DW3:



There's a question worth probing here in relation to non-Asian consumption of the Musou games, which is "how much do American audiences 'get' of the historical stuff," and whether that makes their historifandom one that is weaker than Asian fans, who are presumably more in the know. First of all, of course Asian fans are not necessarily more knowledgeable about obscure, short-lived generals of the 200s CE or random daimyo and their henchmen in 17th-century Japan than are American fans, who may have knowledge sufficient for them to recognize Guan Yu or Hideyoshi and be attracted to the games in the first palace.
Returning to the "Americans aren't historifans" point, when the Musou games first arrived in the US, players were maybe as a whole more content to tolerate weird names and exotic outfits--not exactly something stunningly novel in the game industry--without thinking of them beyond the game, in a way accepting them as culturally "odorless" goods. This may still be the case for some. But the Musou games seem to have also prompted a search for, or at least curiosity in, the very much culturally specific and historically rooted "real" underneath the glossy CGI. For example, the large Koeiwarriors fansite forum (http://z13.invisionfree.com/koeiwarriors/) boasts a special sublevel, the "History Realm," dedicated to "various eras of history"--it's actually got more topics than any one of the other sublevels dedicated to specific titles of the Musou series.
While changing demographics and demands in fandom successfully reshape Koei's Gross Historical Distortion, history (with lesser or greater degrees of Gross Distortion) enters into the consciousness of fans and recalibrates their demands. Intuitively it seems kind of terrible to imagine hordes of 18-35 year-olds contributing to the terror that is Shin Sangoku 5's Lü Bu or Koutetsu Sangokushi's Zhuge Liang, but really, is what the "pros" do so very different? There's money, obsession, and distortion involved in the latter case, too, isn't there? Maybe academic historifandom seems more okay because there's less money and more book-reading entailed. Probably the same obsession, though, and distortions are willfully ignored or ruefully acknowledged, not delighted in and paraded around.
(*I'll need to muse a bit on why Japanese pop culture seems to like Wu so much when Shu, which controlled Sichuan, and the 中原, or Yellow River plain, was the narrative focus of RotK.)
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